Triage Hospitality: Hotel eMarketing 2008

As promised during my recent talk at Hotel eMarketing 2008 in London below are a few places you can find tools to help you optimise (or optimize for our American friends) your website.

You will probably see a few of the themes from my talk developed here over the next few weeks as well as the latest ideas in website optmisation. So add this blog to your news feed by clicking one of the links at the bottom of the page.

Remember the search bot/spider needs to be able to technically find your site and then work its way round.

Set up a google alert for your hotels name: http://www.google.com/alerts. This will e-mail you whenever Goggle see new content featuring your name.

The first priority in tools is the Google Webmaster suite. Thats you s webmastern not the designer! Google Webmaster Tools - www.google.com/webmasters/tools. If you haven't already set up an account. You'll find it of great value.

1) Check your source code. From Internet Explorer click on "view" and then "source"

Use find to check your key tags. Title, Description, Keyword, H1 and alt.

Copy it into word and run spell check!

2) Check who owns & controls your domain name in the "who is" section of http://www.selfseo.com/

3) Check your Google Cache type - cache:yourdomainname.com - into a Google search box

4) How many of your websites pages are cached at http://www.checkmypr.com/

5) What is your hotels Alexa rank? What is the trend? http://www.alexa.com/

6) How many links do you have? www.searchengineoptimising.com/link-popularity-check

Another tool is http://tools.seobook.com/backlink-analyzer

7) Where is your server located? http://www.81solutions.com/server-location.html

8) Do you have the correct re-directs? http://www.ragepank.com/redirect-check

9) What speed is your site loading at? http://www.selfseo.com/website_speed_test.php